IML (In-Mold Labeling) is a modern way to differentiate your product on jam-packed shelves in supermarkets. Beside that IML is resistant to mechanical impact, it cannot be spoiled under the influence of moisture or temperature fluctuations, the label remains colorful and firm through the whole period of its shelf life.
The principle of the process of applying the IML label is determined by the name itself. Made of polypropylene film, the label is embedded in the mold before the start of molding process and is fused into the finished packaging.
Production process specifics insures high protection against imitations of your packaging: the embedded label and packaging form a single unit, the label cannot be separated from the package or applied manually.
The label can be applied to the lid or package body, making it more durable.
The design of the label, high-resolution print, partial or semitransparent labels, labels with texture, matt or high gloss labels ensure visibility of you brand at the point of sales, sending message on a quality, color and texture of the product and influencing consumer buying decision in a positive way.
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